YouTube has launched a new design today (12-2-11) and it appears that now is the time to start optimizing your channel to showcase your brand. Also, distributing your videos not only on YouTube but on social networks, especially Google Plus is now a must. You can see from the new look that YouTube is emphasizing a few key areas.
When signed in to your account, near the top you will see “recommended videos” based on what you have watched in the past etc.
Below that however you will see “videos posted to Google +” – Wow! YouTube is crawling Google+ for videos and displaying them on the home page. Very cool.
Also on the right hand side you will see “trending” videos followed by the featured stuff… But It looks pretty cool and the fact that YouTube is displaying videos taken from it’s new social networking site Google+ right on it’s home page seems very interesting.
I would bet that getting a google+ for your business and optimizing your channel for what it is you offer, would be a good idea right about now.