If you are a business owner interested in using facebook to engage customers, this article will get you started in how to use facebook for your business.
Recently facebook launched a service called “pages”. Pages is for business owners who want to promote their brand, service or product. Pages are easy to set up and offer the ability publish as much content and information as you want, while engaging potential customers, and developing a brand loyalty. And, it’s completely free.
Getting started with facebook business pages –
If you have a personal facebook account that’s good. Even if you are not very active on facebook, the fact that you are signed up is a good start. Chances are, if you already have a personal facebook profile you’ve probably connected with a few friends already. And even if you haven’t, don’t let that stop you. Log-in to your facebook account and scroll to the bottom of the home page. You will see a link that says, create a page. Or just navigate directly to
http://www.facebook.com/page – once there, you will be able to create your business page.
If you don’t have a personal facebook profile, you’ll want to create one. It’s free and takes less than 3 or 4 minutes. Once you have your personal account set up, you are now able to create a “page” for your business. To get started just go to www.facebook.com and create an account.
Once you are logged into facebook you are ready to create your page. Starting a page is very easy and can be completed in a short time. The real challenge is in creating a page that’s actually engaging and interesting, while keeping the content up to date and relevant. Click on the “create a page” link at the bottom of the home screen.
Follow the steps for creating a facebook business page to start the process. Once your page is created you will see a screen like in the image below. This is where you can add information about your company and begin editing your business page. Notice steps 1-3 in the image below. These steps are a good place to being creating your presence on facebook.
As seen above, step one is to add a photo. Photos are a huge part of social networking. Sharing with friends and fans will be the basis for success in social media marketing. And be candid, it has been proven that people respond better to a more, real photo. As opposed to models in awkward poses, a photo of an actual business owner or associate smiling from behind the desk or counter is much more engaging than some stock photo of no one in particular. Be real and share!
Step two is adding a summary about your business. Follow the image above and click the “edit info” button and you will be able to accurately describe and categorize your business inside of the facebook network and to anyone who comes to your page.
Step three as indicated from the facebook marketing manual is to click the “edit page” link in the top right hand corner and begin to provide greater detail about your business and what you do exactly, how you help people, etc.
Once the steps have been taken to start using facebook for your business, you are on your way to using social media in your marketing efforts. There is still much work to do, but creating your facebook page is the first step. Once you have completed the three steps as shown in this article, you can move on to promoting your facebook page on the web and through other social networks.
You can save time and effort by having Social Networkz manage your social media marketing.