Here is a great video on why Google+ will be a force to be reckoned with in the world of social media marketing. The video is an interview by Social Media Examiner with Jesse Stay who is the author of Google+ for Dummies. Jesse discusses why Google+ is good for consumers and businesses, and why Google+ will be a social media platform that is here to stay.
Since this interview, Google+ has released the Google+ Pages feature which is similar to facebook pages in the sense that it is a feature that is geared for use by businesses and other entities as opposed to an individual person. Setting up a Google+ Page for your business is very simple once you have created your personal Google+ account. If you have not yet signed up for Google+, you should. As you will see from this interview, it looks like the newest social media marketing platform will certainly be a force in the world of social networking.
Also, check out the article on how to get your Google+ Page set up in 5 easy steps. It’s a quick read with screenshots detailing exactly how to set up your personal Google+ account and then launch your Google+ page.