With the popularity of facebook soaring, there are tremendous opportunities for business owners who are looking to connect with their customers using social media.
If you are new to facebook, the first thing you will need to do is sign up (for free) and get your personal facebook profile. This will be created under your name, not your business name. Do not try to create your profile under your business name, it will end up causing you problems with your accounts. There will be a time to promote your business but it is not during the initial sign up process. After creating your personal profile, you will have access to the system. Take some time to learn how the system works. There is a learning curve. Add a photo of yourself and start looking for friends, family, co-workers and colleagues. You will be surprised by how many people you know are already using facebook. You will learn more about how facebook works the more you use it, but once you sign up for your personal profile, you will be able to create a page for your business. As we proceed to step 2, try to remember that a “profile” is your personal account, and a “page” is for your business.
Create a page for your business. In step one you created a personal profile in order to get started using the facebook system. Now that you have your profile created, its time to set up your page. “Pages” was developed by facebook for business owners who wanted to promote their brand and connect with customers and “fans”. A page is different from a profile in the following ways:
Facebook Pages are visible to everyone. Even people who aren’t logged in to Facebook can see Facebook Pages.
A user profile, on the other hand, can only be seen by the user’s friends and others in her networks.
Facebook Pages can have an unlimited number of fans.
Personal profiles can have up to 5,000 friends.
Facebook users can support your Facebook Page without confirmation.
Personal profiles have to approve all incoming friend requests.
Creating your business page: While logged in to your personal account, scroll to the bottom of the page and click the link, “create a page” – Clicking this link will take you to a screen where you will provide your business name and industry category. You will agree to facebook terms and conditions and you are on your way to getting your business on facebook.
Share what you have to offer on your page. Your facebook page is like your personal facebook profile in the sense that it’s all about sharing who you are. In this case you are sharing your professional persona. But that doesn’t mean you should hold back. Let people in and let people see who you are as a business or organization. Pictures of your day to day operations may be more interesting than you think. Always remember that photos and links and videos are a valuable way to share on social networks. Remember that social networking is not about you. Its about what you are giving to others. Whether it be knowledge or product information, you have to offer something to your fans. Connecting, Liking, posting and commenting on other pages that are in your network or industry will be the key to getting free exposure on facebook and other social networks. By liking other pages and commenting on other posts that are interesting and relevant to you and your business, you will be exposing your business page to interested readers. People who are interested in your topic will likely be connected to the same pages you are. So, when you comment on posts and status updates on these pages, people will see your brand more and more and bring traffic and interest to your page as well.
Always remember that sharing and connecting with others on social networking platforms will be the key to your success.